Microsoft Learning
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Collateral material expresses the results of continued education.
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The brand promise embraces needs from many different customer profiles.
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A new tagline was introduced to describe the core benefit: Learn More. Go further.
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Brand videos were used to express the values Of Microsoft Learning at an annual Partner Conference in New Orleans.
For over 20 years Microsoft had maintained its educational resources of training, classes and library as separate entities. Launching these three distinct entities as one new brand – Microsoft Learning – simplified the operation and offering to both MS partners and individual customers
The brand was introduced to the trade at the company’s annual Partners Summit in New Orleans, supported by literature, a brand video and advertising that featured customers expressing the benefits of continual technology education: Learn More. Go further.