Incite’s work to design and facilitate two SPARK events, hosted by the MS Architecture Group were considered a huge success. The concept was to bring together disparate, perhaps skeptical and reticent participants - in some cases MS competitors – for 2 days of intentional dialog. Special environments were created to encourage an immersive, creative, productive and surprisingly collaborative experience of dialogue and discovery around emerging technology issues. In essence, a 2-day exercise around what mattered most.